About me
Hello! I'm Kayla Saunders, a photographer, and a marketing and social strategist based in Southern California.
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My photography journey started six years ago, inspired by documenting my travels. As an outdoors enthusiast, I find joy in capturing the beauty of my journey as I strive to visit all U.S. National Parks.
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Through photography, I discovered my passion for marketing and social media work. Over the past three years, I've been dedicated to aiding businesses in crafting and maintaining a distinctive brand identity.
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As a photographer and marketing strategist, my objective is to curate content that narrates genuine moments and conveys the authenticity through my lens.
Education
2018 - 2023
Bachelor of Arts in Communications
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California State University, Fullerton
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Emphasis in Entertainment and Tourism
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Minor in Business Administration
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Experience
June 2022 - Present
Senior Program Specialist
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City of Anaheim
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Supervision of a team of 20 staff members, overseeing the execution of seasonal programming and curriculum implementation.
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Development of marketing materials including billboards, flyers, and informational guides.
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Filming and editing of educational videos for outreach events.
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Producing Instagram content and overseeing an account that accumulated over 1,000 followers in the past year.
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June 2023 - Present
Media Manager
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NOC Athletics Club
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Produce photo and video content for Instagram and Facebook.
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Create post schedules and collaborate with a marketing team to ensure brand consistency across all social media platforms.
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August 2023 - December 2023
Team Lead
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Newport Beach Film Festival
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Oversaw a team entrusted with the marketing and coordination of a film premiere.
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Scouted partners and sponsors to support the event.
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Planned and coordinated event and afterparty for 200+ guests.
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January 2023 - May 2023
Marketing Strategist
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Fullerton Arboretum
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Developed a comprehensive brand kit and marketing material that included flyers, social media content, and advertisements displayed on five billboards.
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Generated live social media content and captured photographs during the event.
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Skills
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Communication
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Content Creation
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Brand Management
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Project Planning and Execution
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Team Leadership and Supervision
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Copy Writing
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Program Creation
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Photography and Videography
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Problem Solving
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Time Management
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Customer Service
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Adobe Suite
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Microsoft Office
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Website Development
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Brands I've Worked With
